BBA Marketing · Bankura University
Aspiring Digital Marketing & Business Analyst focused on Power BI, SEO and Market Research.
I turn raw data and consumer research into decisions businesses can act on — from Power BI dashboards to SEO strategy and hands‑on market surveys.
Where marketing curiosity meets analytical rigour.
I am a motivated BBA (Marketing) student with practical experience in Digital Marketing, Market Research, and Business Analytics. I have skills in Power BI, Microsoft Excel, SEO, Google Analytics, and data visualization.
I have completed projects involving Power BI dashboard development, market research, Integrated Marketing Communication (IMC), and entrepreneurship planning. I have strong analytical, communication, and problem‑solving skills, and I am interested in using data‑driven insights to support business growth.
I am currently seeking opportunities in Digital Marketing, Business Analytics, and Marketing.
Tools and capabilities across analytics, marketing and communication.
Academic path from secondary school to university.
2026 · Graduation
Institute of Computer and Information Sciences (ICIS), Bankura University, Bankura
2023 · Higher Secondary
Bankura Girls’ High School, Bankura
2021 · Secondary
Bankura Girls’ High School, Bankura
Applied work across analytics, research and marketing strategy.
Ardent Computech Pvt. Ltd.
Role: Project Lead & Data Analyst
Developed an interactive Power BI dashboard to analyse the impact of global warming on disease patterns across Indian states. Performed data cleaning and created data visualizations to present insights.
Institute of Computer and Information Sciences
Developed a comprehensive business plan for a chocolate startup, covering market research, business model, financial planning, break‑even analysis, marketing strategy, SWOT analysis, sales force planning, sustainability initiatives and future growth strategies.
Institute of Computer and Information Sciences
Conducted a market research study on Coca‑Cola in Bankura district. Primary data was collected through surveys involving 62 consumers, 8 retailers and 5 distributors, analysing consumer preferences, retailer experiences, distributor perspectives, buying behaviour, distribution channels and market challenges — concluding with recommendations to strengthen Coca‑Cola’s market position.
Institute of Computer and Information Sciences
Studied Royal Enfield’s Integrated Marketing Communication strategy, analysing how the company uses advertising, digital marketing, events, public relations and community engagement — alongside its target market, communication objectives, media mix and effect on brand image and business growth.
Webskitters Academy
Worked on keyword research and clustering for blog optimization, including competitor analysis against Furlenco, Cityfurnish and Rentickle, and organizing relevant keywords to support an SEO‑focused content strategy.
Webskitters Academy
Researched, created and optimized an SEO‑friendly blog covering topic research, keyword research, on‑page and technical SEO, content optimization and performance analysis using various SEO tools.
View BlogRegem Enterprise
Role: Digital Marketing Intern
Worked on off‑page SEO activities for the PeRx Peptides website: researching relevant websites and platforms for backlink opportunities, creating forum profiles, participating in forum posting activities, adding relevant website links, and maintaining records of SEO activities.
No projects in this category yet.
Hands-on internship work in off-page SEO.
Regem Enterprise
Worked on off‑page SEO activities for the PeRx Peptides website, supporting the site’s online presence and search engine visibility.
Formal recognition of applied analytics work.
Ardent Computech Pvt. Ltd.
Open to Digital Marketing, Business Analytics and Marketing opportunities.